Marchi Cucine
Timeless kitchen
Artemide - A new language for an iconic brand
Artemide - A new language for an iconic brand
Founded on the values of authentic Italian craftsmanship, Marchi Cucine is a leader in the high-end kitchen sector, renowned for its ability to balance traditional "handmade" soul with a contemporary international lifestyle. The brand stands out for its use of living materials and timeless design, positioning itself as a benchmark for those seeking excellence in bespoke interiors.
Our role was to evolve the brand’s communication by bridging its artisanal heritage with a modern, multi-channel presence. We redesigned the digital experience, transforming the website and social media into a cohesive, lifestyle-driven showcase that balances technical precision with emotional storytelling. This art direction extended into the physical realm for events like Salone del Mobile, where we curated high-end invitations and collateral to ensure a seamless transition from digital screens to tactile environments.
Founded on the values of authentic Italian craftsmanship, Marchi Cucine is a leader in the high-end kitchen sector, renowned for its ability to balance traditional "handmade" soul with a contemporary international lifestyle. The brand stands out for its use of living materials and timeless design, positioning itself as a benchmark for those seeking excellence in bespoke interiors.
Our role was to evolve the brand’s communication by bridging its artisanal heritage with a modern, multi-channel presence. We redesigned the digital experience, transforming the website and social media into a cohesive, lifestyle-driven showcase that balances technical precision with emotional storytelling. This art direction extended into the physical realm for events like Salone del Mobile, where we curated high-end invitations and collateral to ensure a seamless transition from digital screens to tactile environments.
Founded on the values of authentic Italian craftsmanship, Marchi Cucine is a leader in the high-end kitchen sector, renowned for its ability to balance traditional "handmade" soul with a contemporary international lifestyle. The brand stands out for its use of living materials and timeless design, positioning itself as a benchmark for those seeking excellence in bespoke interiors.
Our role was to evolve the brand’s communication by bridging its artisanal heritage with a modern, multi-channel presence. We redesigned the digital experience, transforming the website and social media into a cohesive, lifestyle-driven showcase that balances technical precision with emotional storytelling. This art direction extended into the physical realm for events like Salone del Mobile, where we curated high-end invitations and collateral to ensure a seamless transition from digital screens to tactile environments.
Founded on the values of authentic Italian craftsmanship, Marchi Cucine is a leader in the high-end kitchen sector, renowned for its ability to balance traditional "handmade" soul with a contemporary international lifestyle. The brand stands out for its use of living materials and timeless design, positioning itself as a benchmark for those seeking excellence in bespoke interiors.
Our role was to evolve the brand’s communication by bridging its artisanal heritage with a modern, multi-channel presence. We redesigned the digital experience, transforming the website and social media into a cohesive, lifestyle-driven showcase that balances technical precision with emotional storytelling. This art direction extended into the physical realm for events like Salone del Mobile, where we curated high-end invitations and collateral to ensure a seamless transition from digital screens to tactile environments.
Founded on the values of authentic Italian craftsmanship, Marchi Cucine is a leader in the high-end kitchen sector, renowned for its ability to balance traditional "handmade" soul with a contemporary international lifestyle. The brand stands out for its use of living materials and timeless design, positioning itself as a benchmark for those seeking excellence in bespoke interiors.
Our role was to evolve the brand’s communication by bridging its artisanal heritage with a modern, multi-channel presence. We redesigned the digital experience, transforming the website and social media into a cohesive, lifestyle-driven showcase that balances technical precision with emotional storytelling. This art direction extended into the physical realm for events like Salone del Mobile, where we curated high-end invitations and collateral to ensure a seamless transition from digital screens to tactile environments.
Client Marchi Cucine
Industry Product design
Service Art direction
Year 2023
Agency Beconcept
Website marchicucine.it
Client Marchi Cucine
Industry Product Design
Service Art Direction
Year 2023
Agency Beconcept
Website marchicucine.it
Client Marchi Cucine
Industry Product Design
Service Art direction
Year 2023
Agency Beconcept
Website marchicucine.it
Client Marchi Cucine
Industry Product Design
Service Art direction
Year 2023
Agency Beconcept
Website marchicucine.it
Client Marchi Cucine
Industry Product Design
Service Art direction
Year 2023
Agency Beconcept
Website marchicucine.it
