Purest Cashmere

Purest Cashmere

Purest Cashmere

Purest Cashmere

Purest Cashmere

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Purest is a swiss brand that produces an high quality cashmere following the wool production path from Kathmandu to Milan while respecting local and cultural traditions of manual workmanship.
We designed for Purest a more contemporary visual language in order to express the fundamental values of the brand, an enlargement of their paper supports based on a storytelling of the journey of cashmere. Following these guidelines, we wanted to emphasize the concept of pureness of the material using the cashmere natural color shades palettes, a clean photographical language, neutral backgrounds and airy and light layouts.

Purest is a swiss brand that produces an high quality cashmere following the wool production path from Kathmandu to Milan while respecting local and cultural traditions of manual workmanship.
We designed for Purest a more contemporary visual language in order to express the fundamental values of the brand, an enlargement of their paper supports based on a storytelling of the journey of cashmere. Following these guidelines, we wanted to emphasize the concept of pureness of the material using the cashmere natural color shades palettes, a clean photographical language, neutral backgrounds and airy and light layouts.

Purest is a swiss brand that produces an high quality cashmere following the wool production path from Kathmandu to Milan while respecting local and cultural traditions of manual workmanship.
We designed for Purest a more contemporary visual language in order to express the fundamental values of the brand, an enlargement of their paper supports based on a storytelling of the journey of cashmere. Following these guidelines, we wanted to emphasize the concept of pureness of the material using the cashmere natural color shades palettes, a clean photographical language, neutral backgrounds and airy and light layouts.

Purest is a swiss brand that produces an high quality cashmere following the wool production path from Kathmandu to Milan while respecting local and cultural traditions of manual workmanship.
We designed for Purest a more contemporary visual language in order to express the fundamental values of the brand, an enlargement of their paper supports based on a storytelling of the journey of cashmere. Following these guidelines, we wanted to emphasize the concept of pureness of the material using the cashmere natural color shades palettes, a clean photographical language, neutral backgrounds and airy and light layouts.

Purest is a swiss brand that produces an high quality cashmere following the wool production path from Kathmandu to Milan while respecting local and cultural traditions of manual workmanship.
We designed for Purest a more contemporary visual language in order to express the fundamental values of the brand, an enlargement of their paper supports based on a storytelling of the journey of cashmere. Following these guidelines, we wanted to emphasize the concept of pureness of the material using the cashmere natural color shades palettes, a clean photographical language, neutral backgrounds and airy and light layouts.


Client           Purest

Industry      Textile industry
Service       Branding, Art Direction
Year              2022
Agency       Nascent


Client           Purest

Industry      Textile industry
Service       Branding, Art Direction
Year              2022
Agency       Nascent


Client           Purest

Industry      Textile industry
Service       Branding, Art Direction
Year              2022
Agency       Nascent


Client           Purest

Industry      Textile industry
Service       Branding, Art Direction
Year              2022
Agency       Nascent


Client           Purest

Industry      Textile industry
Service       Branding, Art Direction
Year              2022
Agency       Nascent

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